At Burwood we pride ourselves on our vendor-agnostic mindset when evaluating technology. An example is this client-first evaluation of Cisco WebEx and Zoom for business. Short on time? Jump to our Features Comparison Chart or Pricing Comparison Chart.

Video conferencing technology is an essential component of a comprehensive business communication and collaboration environment and strategy. The benefits are many: reduced travel, increased collaboration, and more engaged employees, to name a few.

Have you selected an enterprise platform for your business? Zoom and Cisco WebEx have risen to the top of the market as popular selections. Burwood has implemented both of these systems in our experience as video conferencing system integrators. Both systems have their own distinctive benefits and features. The right choice for you will depend on your existing infrastructure and key use cases.

At-A-Glance: Comparing Key Platform Features

Cisco WebEx and Zoom are both video conferencing platforms that offer various types of video conferencing solutions:

• One-on-one to large scale meetings and events

• Webinars and training use cases

• Cloud-based calling

• Online collaboration

However, each vendor brings a unique background to their enterprise video platform.

Cisco WebEx: A Purpose-Built, Enterprise Collaboration Solution

Cisco WebEx is Cisco’s video and team collaboration software platform. Cisco positions WebEx as a full unified communications solution for the enterprise: they can provide chat, video, and phone capabilities, as well as in-room hardware. WebEx was created in 1995 and acquired by Cisco in 2007.

If your organization already relies on Cisco for IT infrastructure, considering their video conferencing platform is a natural choice. WebEx is a very popular platform choice among large enterprises already invested in Cisco infrastructure.

Zoom: A Cloud-First, User-Friendly Video Platform

Zoom began in 2011, founded by an ex-Cisco engineer. Zoom was built to be a cloud-native, mobile-friendly video conferencing platform.

Today, Zoom offers video conferencing collaboration and webinar software, leaning on third-party partners to provide infrastructure endpoints.

The Zoom platform is often lauded for being very easy to use. It has historically been the more popular platform with small business. However, this is changing as the platform matures, and many mid to large enterprises use Zoom today as their primary conferencing platform.

This comparison chart provides a detailed, feature and specifications-oriented comparison of the WebEx and Zoom platforms. We’ve extended our comparison beyond video conferencing and into other aspects each manufacturer offers, such as calling and digital signage. Consider your comprehensive roadmap and future integration needs as you review the data.

Should you use WebEx vs. Zoom for Your Business? Consider Five Key Areas

The right video conferencing platform for your business will depend on your current environment and system expectations. Here are five key areas that IT administrators and leaders should consider before purchase:

1. Environment

2. Security

3. Call quality and user experience

4. Room-based video conferencing

5. Pricing

WebEx can be purchased and implemented as an on-premises, cloud, or hybrid platform. This allows you ultimate flexibility for how you wish to slot the system into your infrastructure. For ongoing management, WebEx provides an online portal that enables visibility to the entire system, including conference rooms and physical Cisco endpoints that you have connected to the platform. Historically, Cisco’s visibility into specific call quality has been limited. However, they have recently made strides in this area and increased administrator analytics.

Zoom is a cloud-based solution only. Similarly to WebEx, Zoom provides an online management portal for viewing system details and quality statistics at an individual call level. This granular level of detail has historically been a strength for them. When it comes to room endpoint integration, the online portal visibility may be limited depending on the room endpoints you are using. Unlike Cisco, Zoom does not manufacture their own endpoint devices. They rely on third party hardware, which can be managed from your Zoom portal depending on compatibility.

WebEx was designed with the enterprise business in mind. The platform was built with security as a top concern, and that is evident in many of their long-standing features:

• Password-protected meetings

• Ability to remove participants

• End-to-end encryption using TLS protocol

When you deploy WebEx, the platform is automatically configured to the most secure settings and preferences possible. They are hyper-focused on user privacy, and have committed to never sharing user data or intelligence. All in all, security is a big strength for the WebEx platform, and a critical selling point for security-minded IT leaders.

Zoom has a reputation for being less secure than its competitors — including WebEx. (Anyone remember the Zoom bombing incidents?) However, Zoom has made a number of improvements to their security posture. Many of their formerly optional security settings are now enabled by default upon setup, such as attendee requirements: all meeting attendees be authenticated users or have a password.

In our field experience, most Zoom security issues stem from inconsistent administrator oversight. Zoom has gradually improved the security features in its platform, and IT administrators need to be proactive about checking for updates that will improve their security posture. Many security issues today occur because administrators aren’t taking advantage of newly-added security configurations.

It is important to note that in addition to these challenges, Zoom has been in the news for their data security and sharing practices. There are concerning reports of them selling user data to advertisers for profit. We’re keeping an eye on how they improve their policies and security moving forward.

Update 3/30/2021: Zoom has defeated the most serious lawsuits against their company concerning user data privacy.

For a true “enterprise collaboration” experience, Cisco has a robust set of features:

• Advanced webinar administration tools like polling, attendance, and an attention indicator tool

• Wider range of controls for meeting hosts, including file transfers and the ability to remove attendees

Compared to Zoom, users sometimes complain that the WebEx interface is not as intuitive. Features can be difficult to locate, and users will require dedicated training upon system launch. That said, WebEx has recently completed a redesign of their interface that has significantly improved the intuitive user experience.

In addition to these features, WebEx Calling is a mature voice platform and is a viable solution for enterprise voice communications in your organizations, with a full unified architecture platform. If you are looking to replace your voice system with a single collaboration and calling architecture, WebEx is a good choice.

For most users, Zoom’s interface is more immediately intuitive compared to WebEx. Users who aren’t accustomed to video conferencing technology find Zoom to be easier to use from the outset. They may not have some of the enterprise features that you find in WebEx, but less features equate to an easier learning curve for many. If immediate ease-of-use is critical to you, Zoom may be a great option.

Zoom does have a calling platform: Zoom Phone. Zoom Phone launched in January 2019. Despite being a much newer-to-market option than WebEx Calling, they’ve advanced quickly. Zoom Phone is very comparable to WebEx calling in features and functionality.

If you’re heavily focused on in-room video conferencing, Cisco is a one-stop shop. The WebEx software and Cisco in-room endpoints were purpose-built to work together. They manufacture endpoint options from single desk units to large-scale wall installations. Having a single vendor for all of your video conferencing and collaboration needs may be convenient for businesses who require more than a remote, cloud-based experience.

Zoom does not manufacture their own in-room video endpoints, but they do contract with third-party providers (such as Logitech) to enable in-room conferencing solutions. You can even use Cisco hardware with Zoom. On the one hand, due to the variety of integration possibilities you will have many endpoint options to choose from; on the other hand, this multi-vendor approach can result in ongoing support complexity. You will have multiple vendor contact points for issues, and creating a standardized environment may be difficult.

There are also notable cost considerations for Zoom in-room conferencing. If you work with businesses or partners that will call into your Zoom meetings from their video endpoints, Zoom will charge $49/month per port. This can become cost-prohibitive. (Alternatively, Cisco will connect up to 250 end points per meeting in their base subscription cost.)

Zoom and WebEx provide very similar off-the-shelf packages for personal to large business plans. At the enterprise level (typically 200+ users), however, options become complex for both.

Your business relationship with the manufacturer and desired add-on features can create a plan that is customized entirely to your organization and user needs. These variables include:

• Per-user pricing differences based on specific user access needs

• Discounts available from Zoom and WebEx, pending your current spend with them on other products and your relationship with an authorized reseller or partner

• Your desire to include specific platform features like phone service (in addition to standard meeting audio), in-room endpoints, and special features like “Call Me”

Making the Best Video Conferencing Decision

No video conferencing platform is going to be the perfect fit for every organization. WebEx and Zoom each have their strengths and weaknesses, but are comparable platforms overall. This healthy competition places you in a strong position as the business consumer. Your decision should weigh the areas that matter most to you:

• On-premises, cloud, or hybrid platform preferences

• Security policies and roadmap

• User experience, features, and adoption

• In-room conferencing expectations

My opinion on these tools is based on implementation experience. Burwood partners with both Cisco WebEx and Zoom. We believe that depending on the business infrastructure and end users, each can be a great choice for business video conferencing. Reach out to us if you’re curious about trialing either platform, or to bend our ear about your environment and what might be the best fit.

Updated: Aug 8, 2024